If your customers are not raving about you and bringing you more customers, you are leaving money on the table! And a lot of happiness too!
Because your technology, products, features and market space are no longer great differentiators for your business. They can be replaced, replicated or made redundant.
If you have read so far, chances are that you do believe in the power of customer centricity, but are yet to realize its full potential to transform your business.
You might have the best product or service in place, but unless your customers love doing business with you, it will not bring you customer loyalty and repeat business.
Your team might possess the expertise and experience, but unless it translates to serving customers the way they want to be served, it does not create great word of mouth.
Your customers might be buying from you, but unless they go out there and rave about you, recommend you and refer you, it does not drive organic growth.
